The Ultimate Guide to Wix Features and Why It's Becoming the Top Choice for Website Building

Building a website can feel overwhelming, especially with so many platforms available. Wix stands out by offering a wide range of features that make website creation accessible, flexible, and powerful for users of all skill levels. This guide explores everything Wix can do and explains why it is quickly becoming the preferred platform for building websites.

Wix website editor interface on laptop screen

Easy Drag-and-Drop Website Builder

Wix’s drag-and-drop editor is one of its most popular features. It allows users to build websites visually without writing any code. You can place text, images, videos, and other elements exactly where you want them. This flexibility means you can create a unique design that fits your brand or personal style.

• Move elements freely on the page

• Customize fonts, colors, and layouts

• Add animations and effects with simple clicks

  
  

This intuitive editor saves time and frustration, especially for beginners who want professional-looking results without hiring a developer.

Hundreds of Designer-Made Templates

Wix offers over 900 templates across many categories such as business, photography, online stores, blogs, and portfolios. These templates are fully customizable and mobile-friendly, so your site looks great on any device.

• Templates designed by professionals

• Categories for every industry and style

• Responsive design ensures mobile compatibility

  
  

Starting with a template helps users visualize their site and speeds up the building process.

Powerful E-commerce Capabilities

Wix has grown into a strong platform for online stores. It supports everything from small shops to larger businesses with multiple product lines.

• Manage inventory and orders easily

• Accept payments through multiple gateways like PayPal and Stripe

• Offer discounts, coupons, and gift cards

• Set up shipping rules and tax calculations

  
  

Wix also integrates with dropshipping services, making it easier to sell products without holding stock.

Built-in SEO Tools to Improve Visibility

Getting found on search engines is crucial for any website. Wix includes built-in SEO tools that guide users through optimizing their site.

• Customize page titles, descriptions, and URLs

• Use Wix SEO Wiz for a personalized SEO plan

• Add alt text to images for better indexing

• Connect your site to Google Analytics and Search Console

  
  

These tools help improve your site’s ranking and attract more visitors without needing advanced SEO knowledge.

Wix dashboard with SEO settings and visitor analytics

Extensive App Market for Extra Features

Wix’s App Market offers hundreds of apps to add new functions to your site. Whether you want live chat, booking systems, email marketing, or social media feeds, there’s an app for it.

• Add customer support chatbots

• Integrate email newsletters and marketing tools

• Include event calendars and booking forms

• Connect social media channels directly to your site

  
  

These apps extend Wix’s core capabilities and allow users to tailor their websites to specific needs.

Advanced Design Features for Customization

For users who want more control, Wix provides advanced design tools such as:

• Wix Corvid (now called Velo), a development platform for adding custom code and APIs

• Parallax scrolling and video backgrounds

• Customizable grids and strips for layout control

• Interactive elements like hover effects and lightboxes

  
  

These features let designers and developers create highly personalized and dynamic websites.

Reliable Hosting and Security

Wix hosts all websites on its own servers, which means users don’t need to worry about finding a hosting provider. The platform ensures:

• Fast loading speeds with global CDN (Content Delivery Network)

• SSL certificates included for secure browsing

• Automatic backups and updates

• 24/7 monitoring to prevent downtime

  
  

This reliability gives peace of mind to users who want their sites to be always available and safe.

Wix ADI for Automated Website Creation

Wix ADI (Artificial Design Intelligence) is a tool that builds a website automatically based on your answers to a few questions. It’s perfect for users who want a quick start or don’t have time to design manually.

• Creates a personalized website in minutes

• Suggests content and layouts based on your industry

• Allows easy editing after the initial build

  
  

This feature lowers the barrier to entry even further, making website creation accessible to everyone.

Why Wix Is Becoming the Top Choice

Wix combines ease of use with powerful features, making it suitable for a wide range of users—from hobbyists and freelancers to small businesses and online stores. Its continuous updates and new tools keep it competitive and relevant.

• No coding skills required but supports advanced customization

• Large template library and app ecosystem

• Strong e-commerce and SEO support

• Reliable hosting and security included

• Flexible pricing plans for different budgets

  
  

These factors contribute to Wix’s growing popularity as a platform that balances simplicity with capability.

Final Thoughts on Using Wix

Choosing the right platform can make website building less stressful and more effective. Wix offers a comprehensive set of features that cover design, functionality, marketing, and security. Whether you want a simple blog, a portfolio, or a full online store, Wix provides the tools to build and grow your online presence.

*Modern Business does not receive any monetary compensation for articles written about Wix.

Statements are made solely based on Modern Business's experience with multiple platforms.